Digital channels have become important for human communication, and with increasing force. Marketing and sales techniques have long since adapted to the online environment, and in every industry, there are success stories that demonstrate the potential. And the real estate sector is not an exception.
In 2017, the National Association of Realtors in the United States, through a report indicated that 44% of buyers used online channels to help them find properties for sale.
According to the Guardian, 60% of Nigerians now use the internet to search for properties.
That is, just as we go to the Internet for a pizza or to check the schedules of a movie at the cinema, so we do when we want to buy a house.
So the real estate sector could not miss the benefits of Digital Marketing to start experiencing increased sales and profitability of the business by an adequate investment of their marketing budget and online resources.
That is why today we will explain some of the Digital Marketing strategies for the real estate sector that you should consider and take advantage of to start taking your own space in this important market.
Potential of digital marketing for the real estate sector
Digital Marketing has an extensive list of benefits to be enjoyed, and if we have to make a kind of comparison between traditional and digital marketing, the latter wins more than enough and puts itself at an advantage.
Digital Marketing strategies for the real estate sector help you save time and money
Digital marketing and real estate is a formidable combination of big wins after wins. This works especially if you have a good strategy in place for whichever digital marketing channel you eventually decide to opt for.
You may have read it before, but it needs to be repeated now: content is the best way to reach potential clients, and video content for real estate means two very important things: saving time and money.
Creating digital materials that allow you to appreciate the property in a realistic way, saves you dozens of meetings with potential clients who want to see the property, and that at the end of the day, they remain that way, only potential clients.
A lot of time is wasted, and you lose money in hiring agents to make the visits to the properties.
But with the audiovisual material applied strategically under a marketing plan guided to obtain results, all the expenditure in time and money is reduced, only to attract clients who have a greater interest in buying the property.
Digital Marketing drives brand exposure
Using video as part of a Digital Marketing strategy is only a small part of what it means to market with digital resources. Behind the scenes, there are a lot of tools that will allow you to expose yourself properly. Some of them can be:
- Content based on Keyword Research: To know exactly what terms the target market you are targeting is using.
- SEM Campaigns: To direct qualified traffic and with purchase intention to the website about real estate business.
- Social Networks: To be even closer to the potential client and promote real and fast conversation.
- SEO: To start exercising strategies that help you climb position in search results organically.
- Email Marketing: To allow you to deliver content that facilitates the passage of potential customers through the sales funnel until they are converted.
- Analytical Web: Because it's the best way to customize the next actions intended to reduce costs with highly targeted messages.
So we could mention a much longer list of the options that Digital Marketing offers for the Real Estate sector.
The idea is that you can observe that with the strategies applied from digital tools you have the opportunity to achieve better results at a lower cost than what is traditionally established.
Digital Marketing promotes the reputation of the company
Applying active listening from the channels provided by Digital Marketing and monitoring the results of the strategies already applied, you can know how your actions have turned out and how it has influenced the market you are targeting.
For example, there are many tools that help you know what is being said about you on social platforms, are they positive comments? Negatives? What do clients think of your real estate business?
In short, any doubt you have about your business, you can clarify it with the monitoring and tracking tools. And as a natural consequence of the information you have obtained, you can improve actions in the future.
Digital Marketing Strategies for Real Estate
The success of the strategies established by Digital Marketing is not given by the tools themselves, but by the way you include it in your strategy and the way you give it to achieve the results.
Before you decide on which strategy, to employ there is a need to do some groundwork.
Define the framework of your acquisition strategy
Before embarking on your digital real estate acquisition strategy, you must ask yourself the right questions:
- What will you use it for?
- What are your goals?
- What are the levers you will use to get there?
Lots of questions that must be answered before embarking on a real estate acquisition strategy. This becomes an integral part of the role of the real estate agent to make his agency known and to prospect in particular because of the profound change that this sector of activity is undergoing.
To define your objectives, the best is that you base yourself on the SMART model, that is to say on objectives which are specific, measurable, acceptable, realistic and defined in time The more your objectives will be clear, the better will be defined your strategy. An average of three to four main goals is a good start to begin your real estate acquisition strategy.
For example, you could aim to increase the popularity of your real estate brand, create more home estimates or even consolidate the relationships you can have with your current clients. Obviously, these objectives will have to be more precise and will follow the SMART model.
For example, creating more real estate estimates becomes the objective: "To increase by 10% the number of property estimates by January 2018".
Define your audience and your story
Before embarking on an acquisition strategy, you will have to think about a persona, that is to say, a typical person that you want to reach through your strategy. This person will surely be a woman or a man who wants to buy or sell their house and hire a real estate agent.
Below is a detailed persona example:
- Name: Abdullahi Abubakar
- Age: 37
- Objective: find information on the steps in buying a house
- Challenge: difficulty in administrative procedures
- Technology: tech addict, uses smartphones and tablets a lot at night. Works on a stationary computer during the day.
And you can continue to develop your persona to know it well and soak up it. It will then be important to define all the points of contact that you can have with this persona. For example, you and Abdullahi will have the first point of contact when she goes to your real estate agency's website. The second contact she will have with you will be when she reads the blog post on buying a home. The last point of contact will be when she gives you her contact details to download your free e-book on the theme of buying a house with a real estate agent.
After determining your audience, it's important to define your story and what you want to convey on social media and on your website. Your story should reflect your products. If you are a high-end real estate agency, this will have to be felt in your posts and on your website. If you are a real estate agency specializing in student housing, your message will be aimed at young people and the tone of your publications should be light.
Use the right tools
Having the right tools is essential for a successful digital acquisition strategy in real estate. You must become a really connected real estate agent!
First of all, it makes you present on popular social networks, like:
Facebook and Linkedin are particularly relevant because they will allow you to directly target your audience according to age, profession, place of residence ... Instagram will be a good social network to share your houses for sale, the signing of a contract or behind the scenes of your real estate agency. It can also be good support for testimonials.
You will also need a website optimized for search engines and which is the representative face of your products.
Finally, if your real estate agency is large and you have several employees, it will be interesting to invest in a marketing automation tool that will allow you to do email, manage your prospects, but also your customers. while optimizing the content offered to them.
You can also use this tool to work on your social reputation, that is to say, the image you want to give of your real estate agency on social networks.
So, depending on what you want to achieve and how the target market you are targeting is behaving, you can consider these options:
The basis of a good digital acquisition strategy in real estate is content creation. This is called content marketing. Why create content?
As we said at the beginning of the article, the goal of your strategy is to collect information on your visit so that he becomes a prospect and then a client of the real estate agency. To do this, you must encourage the customer to give you his contact details. This is where content marketing comes in. In exchange for quality content that will answer your visitor's questions, you can ask them for their information.
The first medium for content creation is your website via a blog and e-books.
For example, offer your client a real estate magazine accessible via the e-mail address or a white paper on "the steps to buy a house" in exchange for a small form to receive their contact details. Anything that might interest your prospect should be accessible in exchange for information about him.
Another example here. Your prospect Laura is looking for information about buying a home from a legal perspective and she stumbles upon your “Buy a home but make it legal” e-book. It's a relevant e-book to her research and she will be happy to provide her contact details in exchange for a free read of the e-book or download from your website. This is how we prospect on web 2.0.
There are plenty of tools such as geolocation, e-books, newsletters and even free online quotes that will allow you to collect data easily.
After collecting the information, your visitor officially becomes a prospect that you can contact to try to turn him into a customer.
Your content strategy will also go through your social networks and the content you offer there. Organizing a contest on Facebook for example is a very good way to collect email addresses. You could offer the estimate of the property in exchange for entering the contest. This would allow you to create a nice database.
Finally, it is important to find that little extra, this difference that will allow you to collect information on your visitors. Offer your visitors something new and innovative, whether in terms of geolocation or even a space dedicated to them for example and on which they will find all the information they are looking for for the purchase and selling of a house. It gives you added value compared to what is already offered in the real estate market.
Measure the acquisition strategy
Measuring your digital real estate acquisition strategy is very important because it will allow you to see if it is effective or if it needs to be changed. The first step in measuring the acquisition strategy is to choose key performance indicators (better known as KPIs).
The key performance indicators will make it possible to monitor the performance of your digital real estate strategy. They will also allow you to measure the gaps between your objectives and your results and see what works and conversely, what does not.
The two main indicators are:
- The conversion rate
- The conversion cost
The conversion rate is the number of people you will receive information from, for example, if your goal is to turn your visitors into prospects.
The conversion rate is easily calculated. It is equal to:
- The total number of conversions / total number of visitors.
The conversion cost is the price it will cost you to convert your visitors. If you used advertising for example, it will enter the conversion costs.
Let's take a concrete example:
You spent 5,000,000 Naira on advertising on the Facebook page of your real estate agency. Your goal was to have new subscribers to your newsletter and you had 20,000 by the end of your ad campaign. Your conversion cost will therefore be 250 Naira/prospect.
Measuring your digital real estate acquisition strategy will therefore allow you to see your return on investment, better known by the abbreviation ROI. ROI is a very good indicator of the effectiveness of a real estate marketing strategy.
We have seen in this article how to create a real estate acquisition strategy by following several essential steps in the creation of this strategy. After determining the goals you want to achieve through this strategy, you need to define your target and the style you want to convey. To attract your visitors and turn them into prospects, create interesting and relevant content for them. Finally, think about measuring your acquisition strategy well to see if it works or not.
Define your web-marketing target in real estate
Doing a market demand study is one of the essential points to see in order to grow your business. However, this amounts to making identification of your target customers. The results of studying your target customers make up the largest part of the market research dossier. The point on the essential to know about the methods to know your target.
Start with the information we have
You don't have to look far! I always say this to my clients. Before doing my own study, I always take the trouble to find out about the data my client has. Before launching a product, there was certainly a time when a market study was done during which someone tried to identify the target of their products. If my client's target is not identified, I take charge of supporting them in the identification process. With this in mind, we try to identify together whether the products they offer are aimed at companies (B2B), employees (B2C), people (P2P), consumers (B2E) or even the media (B2P).
Always based on customer data, it is quite possible to draw a typical portrait of the target customers using the company's CRM. CRM or Customer Relationship Management will be used to define the character of the company's customers over a given period. I support companies that use my services in interpreting the history of all data recorded as part of the CRM. I also sometimes help clients who have not yet set up a CRM by helping them identify the CRM tool best suited to their needs, for example.
How to define your web-marketing target: the good old methods
The best way to get to know someone is to talk to them. This also applies to the world of marketing. To know your target well, you can simply talk to them. For example, you can do a direct interview with your customers during open days or even at trade fairs. However, it should be noted that the organization of this type of event can be quite expensive for the company. This is the reason why it is more opportune to opt for digital means.
The biggest advantage with digital is that it is possible for you to access what your target thinks more easily and at a lower cost. To do this, we just need to put in place a web marketing strategy that emphasizes customer feedback. For illustration, you can set up a loyalty program. Apart from that, satisfaction surveys carried out during the purchase (in-store or online) are also effective ways to better understand your target.
A question often comes up:
- once the clientele is well-targeted, how do you know if the Internet users who visit their website correspond to the target?
I answer them by saying that it is enough to see the source of the traffic to see it. Another method is to segment visitors to better identify them.
Set up a conversion funnel for real estate
Your potential buyer or real estate sellers may already be on your site thanks to the actions you have developed to generate leads. But if you want to boost your real estate sales, you must improve the conversion rate of your site, following the conversion funnel.
In marketing jargon, it's actually a representation of the journey of visitors to convert to customers. It is also called a conversion funnel. To get people to buy your property, you need to go through a number of predetermined steps. Although the process is slower in real estate, the marketing principle remains the same.
In this article, discover some well-informed advice for real estate companies to close maximum sales from a good conversion funnel.
The three phases of the conversion funnel in real estate
In a digital real estate strategy, acquired traffic consists first of all in preparing the ground. You always need to have good looking pages to be able to convert your audience. You must therefore take care of your site as much as possible, even if it means offering an AdWords ad.
The second thing to do to complete your conversion is to strengthen your relationship by building relationships and trust with consumers.
The last phase, and not the least, is to transform your personas into customers from lead automation, by passing them through the conversion funnel through segmentation based on content and this in order to follow the purchase journey. You will thus anticipate when you must come into play to offer them your service and finally conclude your real estate sale project.
Probe the efficiency of the conversion funnel
Indeed, consumers who take the initiative to do research on the Internet on a given product will automatically be directed to specific content and established from a predefined scenario.
For an optimal conversion funnel, you must measure its performance. This will allow you to measure how effective your course has been, even if it means making adjustments if necessary. By going through the steps in the conversion process, you can gradually convert your site visitors to making the decision you want: to move on to purchasing your product.
To understand and effectively analyze your conversion funnel, you can determine which are the effective levers of action to increase the chances of converting visitors into customers.
Converting visitors into leads, the virtues of inbound marketing
Your digital real estate communication should be as minimal as possible. And when you want to build a conversion funnel in the real estate market, you have to remember that the levers of traffic acquisition are not the only ones that you should consider in your marketing strategy.
Besides driving real estate traffic, you also need to convert your leads. It is not enough to attract visitors to your site, you have to make them want to connect to it, to want more. This is where inbound marketing comes into play.
The creation of quality content
In this case, it is a question of working on the reputation of your real estate agency. Increasing the traffic of your real estate site by using the conversion funnel is the best way to achieve this.
A content strategy and quality articles will add great value to your business. Make sure that this content is addressed to the right audience to effectively generate traffic. Define personas in order to best segment your prospects. Hitting the right targets will increase your chances of converting your visitors.
Offer premium content on your site, substantive work to cheer up Internet users. White papers, webinars and surveys are great ways to showcase your strengths and show that you have some mastery of real estate. Your landing pages should be optimized with calls to action. They must therefore be well designed and lively enough to hold the attention of your potential prospects. Your Call-To-Action must be relevant.
Call to action
By applying a few rules to calls to action, you can optimize your conversion funnel from your real estate site. You also need to generate leads. By e-mailing campaigns for example. To collect as much information as possible, you can ask visitors to register, of course with their consent to you contacting them by e-mail.
To call to action, hyperlinks are great internal indicators. They considerably attract Internet users to the page that will satisfy their interest. However, it is better to allow your visitors to take action with a maximum of three clicks. Remember to use the magic word "free" when marketing. Visitors always hope to get a favour without having to pay any price.
In short, give anything as long as it's free. You will see for yourself that this word works even for wealthy clients or B2B prospects.
This will inexorably lead your visitors to take action and choose your real estate agency among many others.
Inbound Marketing is a methodology that has come to break with all the parameters suggested by the old school market, and despite the fact that it has been applied for a short time (compared to traditional marketing) it is a methodology that is giving positive results.
So it is important to consider this sales methodology as a very important and influential pillar when it comes to generating qualified leads during the conquest process, but how to do it? What does inbound marketing involve?
"Moving" to the Inbound methodology is a process by which our marketing and sales philosophy must change, that is, we must generate filters that allow us to look at and conceptualize the potential client in the same way.
In addition to designing the channels that will allow us to reach our potential clients even more naturally. That means, for example, you have to:
- Unify the Marketing and Sales criteria for better treatment of potential customers to guide them to the purchase.
- Secondly, you have to know absolutely everything about your potential clients and to do so, you have to detach yourself from the typical investigation of the target audience and begin to know more in-depth and personal details under the Buyer Personas format (we'll explain why later).
- Third, you have to make an effort to know the purchase process that your potential customer goes through.
- You also have to design the sales process, or sales funnel to start executing strategies that allow you to naturally attract, convert and sell to potential customers.
Doing Inbound Marketing requires a change from our traditional sales techniques and leaving last, what we have always done first: sell.
That is, we must strive to apply actions that allow us to approach the target audience in a natural way so that they are the ones who decide to look for us, and not us for them. In this way, contact with potential customers who are really determined to buy increases.
The Content Marketing is another cornerstone when we decided to start using digital marketing strategies for real estate, is that as well as indicating the Inbound philosophy, it is necessary to reach potential customers through mechanisms that bring you to them, so natural.
How does content fit into all of this? Well, it is more than confirmed that most online users go to the Internet to investigate the products or services they plan to buy in the near future.
In the real estate sector it is no different because, in fact, the statistics shown at the beginning of the article confirm this.
So, many of those who start to investigate, do it because they are aware that they want a property (rent an office, premises, buy a house, car, etc.) but have no idea how to do it, and if they know it they are looking for pros and cons about the companies they have in mind to choose from.
In short, they are in a search process in which they need guidance and gather all the necessary elements to help them make a purchase decision.
So, of all the existing ways, you have the opportunity to approach them without having to show your services directly, and this is where the Inbound philosophy comes in.
With the creation of content aimed at your ideal client in a strategic way, you have the opportunity to conquer him, because you build the content that he is looking for to guide his purchase process.
Content Marketing Ideas for Real Estate
The digital acquisition strategy is an essential element in the marketing strategy of a real estate actor. Thanks to it, you will be able to gain new prospects who will be easier to transform into customers later. It is therefore part of the foundations of your marketing strategy and must be optimized.
The objective here being to collect information on your prospect, it will be necessary to offer them interesting content in exchange.
Whether you decide to use it in video format as we have already mentioned before, or in text, the success stories are great to expose the preparation that as a real estate agent or manager you have to cover the demands, needs and problems of potential clients or leads.
The content that solves doubts and that shows how to learn something new are also useful, the "how-to" types are more searched in the engines. For example:
- How to prepare your home for sale.
- How to make investments in a property to increase its value and sell faster.
- Tips for buying an inexpensive property to remodel.
That is, you have a sea of possibilities to reach your ideal customer through content, you just have to identify what are the topics that arouse the most interest within your Buyer Persona and build the content that best suits their concerns.
That way you would be approaching him, without even showing interest in selling something, for now.
We have already told you about video marketing, as a pillar of Content Marketing, it is one of the formats with the highest penetration among consumers.
Video, due to its essence and characteristics, is the format that we are all already preferring, we just have to review some statistics recently shared by WordStream:
- 87% of sellers l í line is to n using the video. And that includes Digital Marketing strategies for the real estate sector.
- 45% of people watch more than an hour of videos on YouTube AND Facebook.
- 82% of users on Twitter see content on the platform.
That is, you have everything to win at the moment when you decide to use the video and promote them through social platforms. Because as these numbers indicate, online users like to consume the format through Social Networks.
With this video you can start learning how to record videos of properties as part of your Digital Marketing strategy for the Real Estate sector:
Video is magnificent because as the real estate agent says in the audiovisual material, you can say the same thing to hundreds of people simultaneously and save the time of meeting with them in person and thus increase the chances of meeting soon with those who have real intentions to buy the property.
No matter how you decide to use it as part of your Digital Marketing strategy for the real estate sector, what is really relevant is that you can give a sense of usefulness to your material, that is, does the content really add value to the client? Not only that, is it really helping you optimize your way through the sales funnel?
Because while it is true that our content should be guided to provide valuable material, it is also true that adding all the points, it should help you attract that potential client.
And it is a question that you should ask yourself not only with audiovisual material but also for the rest of your actions in Content Marketing.
Marketing Automation is another important part of Digital Marketing strategies for the real estate sector, especially when they are in full growth, due to the fact that data processing becomes more demanding.
That is, it is likely that you started with a small "attack" plan, but despite being small, it is giving you results and you are beginning to see a growth in your real estate business.
At that point, everything becomes a little more complicated, happy on the one hand because the plan is going from strength to strength, but how prepared are you to meet that growth?
Marketing Automation is perfect because it allows you to generate personalized experiences to your potential customers while taking each step within your sales process or sales funnel, which is great because it means that you would be delivering content and marketing actions based on the behaviour of your potential clients quickly and efficiently
The real estate business requires several processes to finish a negotiation in which both win, that means that the moment to finish conquering the client can take a while.
Until that happens, marketing automation is a valuable resource to keep the lead nourished while you are reminded that we are to help just at the time when the client decides.
Automating marketing actions will help you, for example, to:
- Nurture your leads: This means that once an anonymous visitor has become a lead, through online forms, you can send content similar to the one they interact with on your website to their inbox and thus offer valuable material in a personalized way.
- Score the leads: As the lead is registering interaction with your messages, you can discard it to pass it to sales, or on the contrary, if the score indicates it, pass it to sales to try to close a deal and sell a property.
So the sales process for the real estate sector is much simpler when using these types of marketing strategies because the action of attracting and nurturing potential clients is done automatically.
It is not enough to talk about market automation without talking about Customer Relationship Management (CRM).
Boost your sales with a CRM
The management of the customer relationship or Customer Relationship Management (CRM) is a method adopted by several companies in order to maximize the relations between the company and the customers. CRM is therefore very important to keep track of all interactions with the customer. It also makes it possible to measure customer satisfaction and thus allow the development of the company. But how can the latter boost your sales?
We have listed 6 ways that CRM can help your real estate agency.
# 1 CRM gathers all customer data
Real estate CRM is a collaborative tool. This means that it is accessible to all employees and to all departments. In the end, you will therefore have a very broad view of the clientele.
Why? Because each employee will provide customer data from their point of view. As you are working on a single basis, each employee will have the information at the same time. No more need for files to be completed by marketing colleagues.
# 2 CRM to have customer history
CRM is also a great tool to replace your memory or notebooks. It brings together all the discussions and all the actions carried out. If you want a simple and effective way to find out if your prospect was present at your last event and requested information about a house for sale on your site, CRM is here for you. In addition, it allows you to refine your sales pitch, as you have more information about the client in question.
# 3 CRM identifies the right person to contact and the right time to do it
You must not forget that CRM is a solution that fits perfectly into an Inbound Marketing strategy in order to increase your business performance. This means that as soon as you get a new lead who can convert to a buyer, you will have an automatic notification. Your real estate CRM will then be able to tell you who to call and when to call. In a few clicks, you will find the history of this customer to focus only on the essentials.
# 4 CRM minimizes your administrative tasks
One of the biggest advantages of CRM as a sales tool is that you no longer need to write reports. You know, it takes a lot of time. Instead, go straight to your platform and quickly enter appointments, cases, tasks, and more. And all these actions do not take much time. Then it's up to you to decide what to do with this saved time.
# 5 CRM to facilitate recurring tasks
From a CRM like HubSpot, you can create and use form letters, standard emails or even standard quotes. Therefore, if a customer requests a quote or other information, you can immediately send and forward the information that corresponds to their request. Thus, you will save precious time. In addition, the CRM is also a tool that allows you to follow a list of tasks related to your activity. This way you never forget anything.
# 6 CRM to anticipate customer needs
With CRM, you have the ability to track preferred customers. This way, you will be immediately notified when they visit your website. Therefore, you can redirect them to relevant and suitable offers. But this tool also makes it possible to assess customer responses: what are the offers that attract them the most? What kinds of offers are they looking for?
Social networks to build loyalty in real estate
With nearly 2 billion registered across the globe (according to the latest statistics published by State of Inbound Report in 2017 ), of which 1.55 billion are currently active.
As for Nigeria, there are 24.59 million social network users and this figure is projected to grow to 44.63 million users in 2025
These figures speak for themselves, social networks serve as essential channels to successfully prospect in the current world in which we operate. From now on, a good Social Media strategy is inevitably the key to real estate loyalty.
The advantages of social networks in your real estate communication:
Rapid prospect detection at lower costs
At the same time, developing your presence on social media makes you gain popularity with your targets. Social networks are also among the most preferred channels for Internet and mobile users to communicate.
Your targets of potential buyers are mostly present there. Aside from the advantage of rapid target detection at lower costs, being present on Facebook, Linkedin, Twitter, and Google + will greatly contribute to improving your natural referencing.
Better interaction with target prospects
Communicating on social networks will allow your agency to become better known. Facebook, Twitter, Google+, Pinterest, Instagram and YouTube ideally serve as excellent platforms for delivering or posting new property announcements to a large and yet targeted audience. Social media gives you the advantage of bringing in a new audience at a truly reduced cost. The results also remain sufficiently promising in terms of return on investments.
Improved customer relationship management
Having a good social media strategy in place as part of your real estate marketing loyalty campaigns also allows you to maintain good relationships with customers. These platforms allow you to stay in constant contact with your targets.
Your loyal customers, who double as ambassadors of your brand, can recommend your pages on Facebook, your YouTube channel, your Twitter account, your profiles on professional social networks such as Linkedin and others.
Increased and well-maintained popularity
Only posting offers on social media will not allow you to take full advantage of your presence on these platforms. A good social media strategy is also a corollary to good e-reputation management. Showcase your expertise, love to share; you will come out more than a winner.
How to set up an inbound oriented Social Media strategy?
Attract internet users to its landing pages
The integration of inbound principles in your social media marketing strategy will ensure a presence particularly sought after by Internet users as long as you adopt good methods.
Know how to use this platform with relevance through regular publications on Facebook, promotional or event video posts on the YouTube channel, suggestions to consult your blogs and invitations to follow you on Twitter ...
Take care of your presence by humanizing your profile on social networks
Your Facebook profile reflects the image of your real estate agency with your targets. Inform them about the essentials of your activities, pass on your corporate culture to them. Personalize your profile picture so that we can identify you quickly and above all have a positive perception of your image. Regularly update your profile, diversify the content to post, relay your blog articles ... Stay in touch with your customers and prospects. Intervene whenever necessary, interact with your targets and share your expertise with them. Use a " social selling " approach in your social media strategy to build loyalty and prospect more.
Do you remember we mentioned it at the beginning? Well, as you should know, the whole process you must go through to implement Inbound Marketing, content production, Buyer Journey construction and sales funnel, is a process that for some can be slow.
And while the implementation is going from strength to strength, paid ads can be part of Digital Marketing strategies for the real estate sector to start attracting visitors with purchasing intentions.
What you must take into account when implementing it as Digital Marketing strategies for the real estate sector, are 3 important key points:
- Targeting: That means you can show your paid ads using demographics, ie. Suppose you want to show your ads only to those who are in the metropolitan region, beyond the capital no one else will see your ad or only those who understand an age range or gender.
- Campaign objectives: It is possible that when implementing the Inbound Marketing methodology, your objective now is not direct sales but the generation of qualified leads, or to make the business known.
- The format or form of the ad: After all that we have talked about the video, will you want to exploit the benefits of the video? Or you prefer carousel ads.
Always take into consideration the orientation of the ad, because if you show the ad to the wrong segment, it means that you are going to lose the money invested if it has been a lot, that will considerably affect the ROI of all your Digital Marketing strategies for the real estate sector.
Augmented Reality is becoming the talk of the day, there are already several examples of augmented reality applied to different sectors of online commerce, and of course, the real estate sector can take advantage of them, for an incredible customer experience issue.
The real estate sector is not perfect and in fact, when it comes to showing the property catalogue there are usually some drawbacks, for example:
- The descriptions in the text about the characteristics of the properties can be short and in some cases, not say anything important when in reality the property has potential.
- Visiting properties in the company with clients is an activity that deserves time, time that perhaps some agents do not have.
- 3D prints can miss amazing property details.
But augmented reality can be a good filter for those really interested and put an end to all those inconveniences, while at the same time you are setting trends with the most convenient Digital Marketing strategies for the real estate sector to give the ideal client an incredible experience.
The experience factor greatly influences the purchase decisions of a good segment of the market, if not all.
The experiences become something memorable, with a feeling of satisfaction and that, believe us, is conducive to business.
As you can see the Digital Marketing strategies for the real estate sector are multiple, you can, we are not lying when we affirm that the resources of the online environment are perfect to make us notice and grow at the same time. It is only a matter of time and practice for you to master these resources as an expert.
Of course, you should think about applying these Digital Marketing strategies for the real estate sector sooner rather than later, because remember that the competition is fierce, more and more companies in this sector understand well and adapt it to their business and execute it day after day.
And maybe when you decide to implement them, your competition will have gone far. Remember that you are not alone, around you there is a world full of experts ready to help you.